Project Details

Client

Continuing Professional Development, Schulich School of Medicine & Dentistry

Background

Continuing Professional Development at Schulich Medicine & Dentistry oversees and accredits more than 150 programs annually in continuing medical education and faculty development. Their learners include the full spectrum of health professionals, educators and scientists. Continuing Professional Development strives to impact health outcomes through partnerships that advance learning, develop leadership and stimulate innovation in health care professionals, educators and scientists.

Summary

Continuing Professional Development was looking for a suite of design materials that reflected their new emphasis on technology forward learning. A strategic plan was designed which included bold graphics and icons. These icons outlined CPD's strategic priorities and were further used on other print materials. A series of digital badges was also designed. These digital badges are distributed to faculty members, for use on social media profiles like LinkedIn or biography pages, as they complete courses.

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