Jesse's Journey, The Foundation for Gene & Cell Therapy
Jesse's Journey is the only Canadian charity dedicated solely to funding research related to Duchenne muscular dystrophy (a progressive genetic muscular system disease that gradually weakens the body’s muscles). Jesse’s Journey has funded more than $10 million in research projects around the world.
The goal for this project was to create a series of easy-to-digest informational brochures that touched on various aspects of the Jesse's Journey charity. Three separate brochures were created: a general information brochure, a planned giving brochure and a case brochure. Each brochure was designed to reflect the branding updates that the charity recently underwent.